How it works
Three steps, in the company’s own words
Leverage your data.
Energize your existing CRM and social media data.
Engage your customers.
Partner with your most passionate customers.
Co-Create better stuff.
Utilize your customer’s input to create new, customer-driven products and services.
Leverage your data
Rabblester did not ask a company to start its customer relationships from scratch. Step one is to energise the CRM and social media data a business already has.
That is the difference between a new community to build and an existing audience to listen to.
Engage your customers
Step two is to partner with the most passionate customers — not a broad panel, and not an anonymous survey, but the people who already care enough to respond.
In 2015 the product was still invite-only. The customers in the workspace were the ones the company had chosen.
Co-create better stuff
Step three is the output: customer-driven products and services, made from the input rather than merely rated by it.
The original site summarised the whole loop in one line: real-time collaboration with your customers.