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For marketers

Validate the campaign before the campaign costs money.

For marketers

The campaign is expensive. The feedback is not.

The original pitch was aimed squarely at the marketing budget: get feedback, recommendations and validation before a product reaches consumers, or before a costly advertising campaign runs in the marketplace.

Rabblester framed customer collaboration as a way to spend on what works, not to discover what does not after the fact.

A campaign and a prototype, side by side, as the workspace was described.

Before the spend

The pitch is about timing: feedback, recommendations and validation before a product reaches consumers, or before a costly advertising campaign runs.

Budget

Real-time collaboration with customers is framed as a way to manage the marketing budget rather than discover its limits after the campaign.

Momentum

The company’s own line is that it “keeps your ideas moving forward” — feedback as a way to unblock an idea, not just to grade it.

The alternative it named

CRM, email and social media each hold a piece of the customer relationship. None of them was built to put a half-finished idea in front of the customer and come back with a decision.